Content writing isn't something new.
But not all people can understand its importance in marketing strategies.
As a business owner, you may wonder why your company needs to care about content writing. This article will show you the reason.
What is Content Writing?
Content writing is the process of planning, writing, editing, and posting digital content on online communication channels (e.g., websites or social media platforms).
The content involves:
blog posts
social media copies
podcast or video scripts
whitepapers or ebooks
press releases
... and more.
Why is Content Writing Important for Your Company?
One key reason why content writing matters is it's an integral part of inbound marketing.
Coined by HubSpot, the term "inbound marketing" implies all marketing strategies and practices of creating valuable content that attracts prospects.
Inbound marketing is the opposite of outbound marketing.
Outbound marketing is a traditional method of seeking potential customers and convincing them into your sales funnel. Some common outbound activities include cold calls, trade shows, or commercials.
Outbound marketing activities can interrupt customers with possibly irrelevant content. Customers then may feel annoyed with such content. Hence, it's hard to persuade these customers down to your sales process.
Meanwhile, inbound marketing builds a series of useful content that solves customers' pain points and meet their needs. If customers do some search and find your content relevant to their queries, they may feel curious and proactively access your content. In this way, inbound marketing can help target the right audience for your site.
Inbound marketing is an effective tool that helps explain how your offerings benefit your customers. Hence, increasing the possibility of pushing customers further on your sales funnel.
Inbound marketing has three stages, beginning with Attract.
In this stage, you need to produce useful content that earns user attention and generates more leads to your site.
Some possible activities in this stage include:
blogging
search paid ads
social media copies
SEO content
... and more.
All those activities are closely related to content writing.
Or in other words, writing content is the first important step of inbound marketing to attract more leads and prospects. This step decides on whether leads feel interested in your brand and keep moving forward on your sales process.
For this reason, content writing is essential for any company. It provides your prospects with the values and experiences they're looking for. Hence, it encourages prospects to learn more about your company.
Closing Thoughts
Once you still think of moving digitally, don't ignore inbound marketing tactics and content writing.
A good content strategy can arm prospects with educational content that helps tackle their existing problems. It erases obstacles that your prospects may encounter while learning about your company. Thus, shortening the gap between your company and prospects.
If you don't where to start with content writing, hire a freelance content writer or use third-party services.